Reform x BIG: A Kitchen Party to close out NYCxDESIGN

To mark the end of NYCxDESIGN 2025, we hosted a kitchen part at our Dumbo showroom in collaboration with BIG. 

Over 500 guests joined us for an evening that was anything but typical—playful displays of cheese and charcuterie, a six-tier rhubarb chiffon cake by pastry chef Lauren Schofield, and a serious amount of mezcal margaritas. Masami Hosono’s music set the tone, creating a vibrant, energetic atmosphere. 

Highlights included piles of salami and prosciutto, a sink filled with cherry tomatoes, and a cake that was as architectural as it was delicious—bringing together food, design, and culture in a way that felt unmistakably us.