PLAIN at the LIÉ STUDIO's flagship store in Copenhagen

At LIÉ STUDIO's flagship store, every element reflects the brand’s core values of elegance, functionality, and timeless style. Founded in 2021 by twin sisters Amalie and Cecilie Moosgaard, LIÉ STUDIO creates timeless accessories for the modern, fast-paced lifestyle, blending versatility with elevated design. With these principles in mind, the studio turned to Reform’s PLAIN collection for their store kitchen, recognizing it as the perfect blend of craftsmanship and minimalist design. Having used Reform products in their private homes, the founders knew they could trust the brand's quality and design philosophy for this project.

The first-ever flagship store in central Copenhagen is located within the historic Egmont Media House. The PLAIN collection was selected for its understated elegance, offering a sleek counterpoint to the store’s dark wood interior. The owners opted for a painted wood veneer in a subtle shade, Light Pebble, that harmonizes with the rest of the space, balancing the kitchen’s modern functionality with the warm, welcoming ambiance of the front store. An industrial steel countertop and CLASSIC handles provide a sophisticated, modern edge, perfectly aligning with the brand’s streamlined, refined aesthetic. With limited space in the store, LIÉ STUDIO needed a kitchen that offered both practicality and space efficiency. Reform’s customizable options allowed them to optimize the space, creating smart storage for meeting essentials—such as a compact, drawer-integrated dishwasher—ideal for frequent use of tableware and coffee cups. What truly makes this kitchen stand out, however, is its timeless simplicity and its flawless organization for everyday needs. It’s a design that, like the brand itself, celebrates both beauty and utility.