When you visit our website, information about you is used to customize and improve our content and to increase the relevance of ads displayed on the page. If you do not want your information collected, you should delete your cookies (see instructions) and refrain from using the website further. Below we have elaborated on what information is being collected, their purpose and which third parties have access to it.


The website uses "cookies", which is a text file that is stored on your computer, mobile or other. Similarly for the purpose of recognizing it, remembering settings, performing statistics and targeting ads. Cookies cannot contain malicious code such as a virus.

It is possible to delete or block cookies. See instructions:

If you delete or block cookies, ads will become less relevant to you and occur more frequently. You can also risk that the website does not work optimally, and that there is content that you cannot access.

The website contains cookies from third parties that may to varying degrees include: Facebook, Google, Hotjar, Intercom, Shopify and Timekit.

Personal information

In general

Personal information is any kind of information that can be attributed to you to some extent. When you use our website, we collect and process a number of such information. This happens when you sign up for our newsletter, participate in competitions or surveys, use our services (including our contact form) or make purchases via the website.

We typically collect and process the following types of information: A unique ID and technical information about your computer, tablet or mobile phone, your IP number, geographic location, and which pages you click on (interests). To the extent you explicitly consent to this and enter the information about yourself such as your name, telephone number, email, address and payment information. This will typically be in connection with the use of contact form, showroom booking or when purchasing samples.


We have taken technical and organizational measures to prevent your information from being accidentally or illegally deleted, disclosed, lost, impaired or misunderstood, misused or otherwise treated in violation of law.


The information is used to identify you as a user and to show you the ads that are most likely to be relevant to you, to record your purchases and payments, and to provide the services you have requested such as our newsletter. In addition, we use the information to optimize our services and content.

Storage period

The information is stored for the time allowed by law and we delete them when they are no longer required. The period depends on the nature of the information and the background for storage. It is therefore not possible to specify a general time frame for when information is deleted.

Disclosure of Information

Data about your use of the website, which ads you receive and possibly. clicks on, geographical location, gender and age segment etc. is disclosed to third parties to the extent that this information is known. You can see which third parties are in the "Cookies" section above. The information is used to target advertising.

We also use a number of third parties for the storage and processing of data. They only process information on our behalf and may not use it for their own purposes.

Transmission of personal data such as name and e-mail will only happen if you consent to it. We only use data processors in countries that can provide your information with sufficient protection.

Insight and complaints

You have the right to know what personal information we are processing about you. You can also object to information being used at any time. You may also revoke your consent to the processing of your information. If the information processed about you is incorrect, you have the right to be corrected or deleted. Please contact us at: or at +45 7199 4220.


The website is owned and published by:

Reform Furniture ApS
Otto Busses Vej 9, OBV026
2450 København SV

Phone: +45 7199 4220