PLAIN by Reform
PLAIN is an exercise in restraint—refined, functional, and quietly modernist. Flat fronts and clean lines create a calm, architectural presence, adaptable to any context. With a wide range of colors, handles, and finishes, it’s a versatile system made for personal expression.
Meet the designer
PLAIN, SHAKER, and BASIS are part of Reform’s Classic Collection—designed in-house to reflect our core principles of simplicity, functionality, and material honesty. Each system offers a distinct character: the quiet minimalism of PLAIN, the crafted structure of SHAKER, and the rounded practicality of BASIS. Built for flexibility and everyday use, the Classic Collection provides a timeless foundation—designed to adapt, evolve, and endure.
Meet the designersFien Muller and Hannes Van Severen are the Belgian duo behind Muller Van Severen, known for blurring the line between art and design. Their sculptural, material-driven work has led to collaborations with brands including HAY, Zanotta, BD Barcelona, and Kvadrat. Makers at heart, they create objects that explore bold new possibilities.
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