San Francisco Design Within Reach
1400 17th Street
San Francisco, CA 94107
USA
Monday to Saturday 10 AM – 6 PM
Sunday 12 PM – 5 PM
+1 833 733 6769
[email protected]
Welcome to Reform San Francisco
Located at 1400 17th Street in San Francisco’s Potrero Hill neighborhood, our Reform showroom is housed within the Design Within Reach store, bringing together modern furnishings and thoughtful kitchen design under one roof. Surrounded by some of the city’s most celebrated design destinations, the showroom offers an inspiring environment where homeowners, architects, and designers can explore materials, exchange ideas, and discover solutions for kitchens and custom storage. Whether you're planning a new kitchen, reimagining your living space, or undertaking a full-home renovation, our San Francisco location provides a welcoming setting to experience Reform's design collections and craftsmanship firsthand.
About Reform
Born in Copenhagen, we create kitchen and storage solutions that make everyday life beautifully better. Together with some of the world’s best designers and architects, our collections blend Scandinavian simplicity with global ideas.
As a certified B Corp, we meet B Lab’s rigorous standards for social and environmental performance, transparency, and accountability. A range of our products are also Cradle to Cradle certified, reflecting our commitment to responsible design. If you’re curious about our story and approach, you can explore our brand book here.
Kitchen and storage solutions for every room
Our San Francisco showroom brings our kitchen and storage solutions to life. The showroom showcases a curated selection of kitchen displays, materials, and design solutions that highlight the versatility of Reform's collections. From kitchens and pantries to wardrobes and custom storage solutions, you'lldiscover inspiring ways to create a home that is both functional and beautifully considered.
Explore samples of our finishes, including wood, stone, metal, and hardware, and experience how thoughtful materials come together in refined, contemporary spaces. Whether you're comparing materials, exploring design collections, or refining the details of a project, our designers provide expert guidance every step of the way, helping you create a home that feels cohesive, personal, and uniquely yours.
Inspiration for your home
Bay Area clients choose Reform for everything from Victorian and Edwardian home renovations in San Francisco to contemporary residences in Marin County, Silicon Valley, Oakland, Berkeley, and throughout Northern California. Whether you're renovating a primary residence, building a custom home, or reimagining an urban apartment, every project begins with a conversation.
Our designers will guide you from the earliest concepts through installation, helping create a space that is functional, beautifully detailed, and tailored to the way you live. Located within Design Within Reach's inspiring Potrero Hill showroom, our San Francisco location offers the opportunity to explore kitchen design alongside some of the world's leading modern furnishings, making it an ideal destination for homeowners and design professionals seeking inspiration for projects of every scale.
Plan your visit
We are open Monday to Saturday from 10 AM – 6 PM, and Sunday from 12 PM – 5 PM.
Walk-ins are always welcome. Stop by our San Francisco showroom anytime to explore our collections, materials, and design solutions. If you're planning a kitchen, wardrobe, mudroom, living room, or full-home cabinetry project, we recommend booking a meeting with one of our designers for more personalized guidance.
Our San Francisco showroom is located at 1400 17th Street, at the corner of Connecticut Street, within Design Within Reach in Potrero Hill, one of the city’s premier design destinations. Easily accessible from throughout San Francisco, Marin County, the East Bay, and Silicon Valley, the showroom offers a unique opportunity to explore Reform's kitchen and storage collections within one of the country's leading destinations for modern furnishings. Convenient meter and street parking isavailable nearby, making it easy to visit whether you're stopping by for inspiration or meeting with a designer. Surrounded by Potrero Hill's vibrant design community, the showroom provides a welcoming environment to compare materials, discover thoughtful design solutions, and bring your vision for home to life.
To get in touch, call +1 833-733-6769 or email [email protected].
Frequently asked questions
Q: Do I need an appointment?
A: No. You’re welcome anytime. However we recommend booking an appointment if you’d like to explore your project in more detail.
Q: Can Reform cabinetry be used outside the kitchen?
A: Yes. Our cabinetry is designed for the entire home.
Q: Do you work on projects outside San Francisco?
A: Yes. We deliver across the United States and Europe.
Q: How long does a project take?
A: Most projects range from 3-4 months from order to delivery. Your designer will confirm a timeline.
Q: Do you provide installation services?
A: Yes. We partner with trusted local installers familiar with Reform cabinetry.
Q: What is the average cost of a Reform kitchen?
A: Budgets vary by size, materials, and configuration. Find pricing details here.
Q: Do you provide drawings or renderings?
A: Yes. Consultations include drawings and 3D renderings, allowing you to visualize your space before ordering.
Q: Do you offer virtual consultations?
A: Yes. We can meet by video call to review layouts and renderings.
Let's bring your vision to life